How to Create a Custom QR Code with Your Logo

Why Branded QR Codes Matter

A plain black-and-white QR code works. But it does not say anything about who you are. It is anonymous, generic, and easy to ignore.

A branded QR code — one that uses your colours, your logo, and your visual identity — is immediately recognisable. Studies from QR code analytics platforms show that branded QR codes get up to 80% more scans than generic ones. People are more likely to scan something that looks intentional and trustworthy.

What You Can Customise

Modern QR code generators go far beyond basic black squares. Here is what you can typically adjust:

Colours

• Foreground colour — the colour of the data modules (the squares). Use your primary brand colour.
• Background colour — usually white or a very light shade. The key is contrast.
• Gradient options — some tools let you apply a gradient across the modules for a more polished look.

Module shapes

Instead of plain squares, you can use rounded squares, dots, or other geometric shapes for the data modules. This subtle change can make the QR code feel more on-brand.

Corner markers

The three large squares in the corners of every QR code (called finder patterns) can be customised independently — round their edges, change their colour, or give them a different shape from the data modules.

Logo embedding

The most impactful customisation. Place your company logo, icon, or monogram in the centre of the QR code. QR codes have built-in error correction, which means up to 30% of the pattern can be obscured (by a logo, for example) and the code will still scan.

How to Create a QR Code with Your Logo

Using MultiOrigin's QR Generator:

1. Select your QR type — URL, vCard, WiFi, or any other format
2. Enter your data — the destination URL or content
3. Open the design panel — set your brand colours for the foreground, background, and corners
4. Upload your logo — drag and drop your logo file (PNG or SVG). The tool places it centrally with appropriate padding.
5. Preview and test — scan the preview with your phone to confirm it works
6. Download — export as SVG for print or PNG for digital use

The entire process takes under two minutes.

Design Best Practices

Maintain sufficient contrast

Your QR code must have a contrast ratio that scanners can read. Dark foreground on light background is the safest choice. Avoid light-on-light or dark-on-dark combinations.

Safe combinations:

• Dark navy modules on white background
• Brand-coloured modules on white or cream
• Black modules on a very light tinted background

Risky combinations:

• Yellow modules on white background
• Light gray on light gray
• Any combination where you squint to see the pattern

Keep the logo to 20-25% of the QR code area

Error correction can handle up to 30%, but leaving margin reduces scan failures. A logo that fills 20-25% of the centre is the sweet spot — visible without compromising reliability.

Use a simple logo version

Your full logo with tagline and fine details will not be legible at QR code sizes. Use your icon, monogram, or a simplified mark instead.

Test on multiple devices

Different phone cameras and QR scanner apps have varying capabilities. Test on at least two or three different phones before finalising, especially if you have used aggressive colour customisation.

Where Branded QR Codes Make the Biggest Impact

• Product packaging — your QR code becomes part of the packaging design, not an afterthought. MultiOrigin's packaging printing integrates QR placement into the design process.
• Event materials — branded QR codes on banners, badges, and schedules reinforce your event identity
• Marketing collateral — flyers, brochures, and posters where the QR code should feel like part of the design
• Digital ads — social media posts and display ads where a branded QR code increases trust and click-through
• Business cards — a QR code in your brand colours looks significantly more professional than a generic one

The Bottom Line

A branded QR code costs nothing extra to create but delivers measurably better results. It takes your QR code from a utility to a brand touchpoint.

Create yours now at qr-generator.multiorigin.com — full colour customisation, logo embedding, and high-resolution export included.